“Friends of Ruby facilitates spaces for LGBTQI2S youth to express themselves and find community. “The support system that is created through Chosen Families fosters an environment that promotes kinship, belonging and celebrates layered identities,” said Carol Osler, executive director at Friends of Ruby. All proceeds from every sale will be donated to Friends of Ruby. KitKat’s one-of-a-kind ruby chocolate bars will feature special packaging designed by the Friends of Ruby team and will be available from February 11 to 28 at the KitKat Chocolatory store at Yorkdale Shopping Centre in Toronto. Of course, the news comes just in time to help celebrate ‘Chosen Family Day’ on February 22 - a day to acknowledge important relationships and chosen support systems within the community.

The partnership includes financial support of the beloved Toronto LGBTQI2S organization’s much-needed mental health programs and the release of a limited-edition KitKat bar. KitKat has announced an exciting new partnership with Friends of Ruby.

The limited-edition chocolate bars will help support the local LGBTQI2S organization’s mental health programs…